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Channel: Rick Crandall, Ph.D. » Contractors
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Personal Marketing for Contractors: Two Better Approaches

The biggest obstacle to promoting construction services to new customers is often your own resistance to the idea of selling. Yes, S-E-L-L is a four-letter word. But it’s not something you should be...

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A Marketing Focus For Contractors

Most companies seem to neglect their marketing. In smaller companies, principles generally like to build, not sell. Here are a few tips on getting more jobs. Have someone in your company who has the...

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Customer Service for Contractors

Let’s face it, contractors get taken advantage of by owners and others. They post bonds and still don’t get paid for work until it’s done. But try getting owners to routinely post bonds! Despite all...

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